Helping a global pharmaceutical brand reach new prospects online
Assion is a global pharmaceutical company that was was created to support pharmaceutical and life science companies with a multi-disciplined approach, the right strategy and localised teams when introducing new healthcare solutions around the globe. There coverage of the European market supports Life science companies in developing and implementing Regulatory and Market Access strategies on European and national level as required.
Brief
Assion's challenge was they needed a new website designed and developed in a short space of time. They were looking for a full service agency to manage everything from concept to creation and geared up for SEO and organic marketing.
Lead time
6 weeks
Sector
Pharmaceutical
Target type
B2B
Demographic
Life Science Companies
Goal
Increase Conversions, CMS Implentation, Email Gates
Approach
A collaborative effort from our internal design and development team ensured a smooth build from design wireframes to deployment using the WordPress framework. It was crucial, just as every project that the new website that was geared up to generate leads and was built from the ground up with SEO in mind, so our marketing team got to work in researching relevant keywords and producing content which showcased Assion's expertise in the pharmaceutical industry.
As with all of our sites it was important to develop the website to look just as good on mobile as it does on desktop, making it fully responsive.
We set out clear objectives and found we needed to utilise these services
Website
Design & Develop a fully responsive website which showcased Assion's expertise within the Pharmaceutical industry, whilst being geared for SEO.
Digital Marketing
Providing keyword analysis to aid our content creation plan, ensuring Assion was ranking for the relevant keywords on Google to generate more organic traffic.
Our goal to deploy a new website to generate more leads
A-
diib™ traffic score on the launch of the new website.
68%
Average increase in website visitors in the first year.
52
Website visitors from 52 different countries.
1.55s
Average engagement time across the website.
“201 Digital helped us understand our technical and marketing requirements and built us a website thats ready to scale on a global level.
