Transforming the way Restaurant owners market their business to customers
Byte is an award-winning digital marketing specialist team that works exclusively within the Restaurant and hospitality industry for SME's, helping them grow on a day to day basis by utilizing technology and the latest marketing tactics to enhance the restaurant owners ability to market their business to new and existing customers.
Brief
After a successful kickstart, Byte approached us with the proposition of creating their brand identity and helping them best position themselves to target the Restaurant industry through, Digital marketing and SEO tactics.
Lead time
3 months
Sector
Marketing
Target type
B2B
Demographic
Restaurants
Goal
Build a brand, Develop a website, Digital strategy
Approach
It was clear from the outset Byte's biggest obstacle would be to change the opinion of Restaurant owners who have been used to, for many years age-old brick and mortar marketing tactics. It was our job to help Byte pivot these opinions by educating Restaurant owners of the importance of digital marketing to improve their bottom line and increase general footfall throughout their businesses and help build lasting success.
We developed a playful, yet informative website which encompassed Byte's core values which would later set about starting to change the opinion of Restaurant owners across the UK with articles, free resources and other marketing techniques to build confidence within the brand so later down the line they could eventually convert these restaurant owners into paying customers.
We set out clear objectives and found we needed to utilise these services
Website
We built a robust, modern, responsive website with all the marketing tech needed to support Byte's vision of becoming one of the UK's largest Restaurant marketing partners.
Branding
Playful, modern, sleek; the three key values we took when building the brand for Byte to target Restaurant owners across the UK. Other design work included: Including print material, signage, and social material.
SEO
Ensuring Byte ranked highly on Google across numerous keywords to help grow their brand was pivotal to their digital marketing strategy and reaching new prospects across the web.
Digital Marketing
Establishing a clear way to push the Byte brand to the Restaurant industry included us building an extensive digital marketing strategy with the team at Byte to help them reach their ambitious goals.
Paid Advertising
Utilising paid advertising to fast-track their marketing efforts and reach more prospects within a shorter time frame.
Our goal was to plant the initial seed in transitioning prospects into leads.
200,000+
Total impressions were generated from one social media campaign over 1 month.
600+
New high-quality leads generated within 3 months of launch.
£2.27
Average lead cost throughout our Paid advertising campaigns.
£20,000+
New ongoing revenue generated on launch through B2B marketing.
Our partnership with 201 Digital has been crucial to the success of our launch, enabling us to reach prospective customers and create a lasting impression within Restaurant owners across the UK to help build a community around our brand that is just as invested in our service offerings as we are. We will continue to work alongside these guys for the foreseeable future as we grow together.
